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consistency and standards

The Practical Guide to Usability Nielsen Norman group conducted a study where the participants were asked to make a purchase on an e-commerce website and then come back to the home page. We often use the word "integrity" to refer to people who act in ways that are consistent with their beliefs. One of the reasons is arguably the ease of application and ease of use that developers, designers, and users can enjoy as a result of HTML5’s consistency and standards in defining their UI elements. Deviant Art. Privacy Policy        Terms of Service        Cookie Policy, UXGorilla is a brand of ElpisDesign LLP, Copyrights © UXGorilla. Where are we likely to uncover inconsistency? So, we must fully incorporate it into anything we design. It increases learnability of the product. If we show the data in a particular table format on one page, it should look the same the next time data is being shown in tabular format. Consistency and Standards — Examples of Nielsen’s Design Heuristic. A video-sharing website like YouTube is obviously expected to have a video player. Here’s the entire UX literature on Consistency and Standards by Ethics requires consistency in the sense that our moral standards, actions, and values should not be contradictory. online contact form. Though a hard core Entrepreneur, she views herself both as a student and teacher passionate about learning and sharing about human-centered design. In their website, not only is the secondary menu inconsistent almost every time the user clicks into another page, but it is also inconsistent for the primary menu as well. Confusion occurs when people are unable to ‘piece together’ information, and at times, obstructing them from achieving something. Products like Adobe Photoshop, originally released in the 1990s, and Google Gmail, released in the mid-2000s, are just a few of the widely popular products that exhibit this important rule of thumb. For example, an airline site should have a ticket-booking system, while a music-sharing site should have a media player. Further, establishing design norms like following platform conventions allow users to complete new tasks without having to learn a whole new toolset. A screenshot of the Gmail app’s mobile user interface when it was first rolled out in 2013 shows the inconsistency in choice of colored boxes and font styles. Consistency & Standards are the key value of any product, brand, or identity. Using standard is a great way to achieve the safest and fastest way home. Make sure visual elements are consistent throughout your site. This is the TV page of the Xfinity website. Checkboxes allow more than one option. Reducing the length of the thinking process by eliminating confusion is also a sure bet when it comes to improving user experience. A brand guideline and design systems come handy in these instances. Author/Copyright holder: BBC. All rights reserved. Author/Copyright holder: Microsoft Corporation. Being consistent allows us to present a coherent conceptual model, which makes it easier for users to learn how to operate the system effectively. Consistency concept is important because of the need for comparability, that is, it enables investors and other users of financial statements to easily and correctly compare the financial statements of a company. Usability is key to growth, user retention, and satisfaction. Users should not have to wonder whether different words, situations, or … "Users should not have to wonder whether different words, situations, or actions mean the same thing. Copyright terms and licence: Fair Use. A bad example of consistency in the choice of UI elements appears in the comments section that BBC’s news website used to have in the past. Radio buttons only allow one option. The screenshot NIKE shopping website showing Consistency and standards. Copyright terms and licence: Fair Use. Not a fan of reading? Based on the organization style of client email applications, Gmail’s folders are labelled 'Inbox', 'Drafts', 'Sent Mail', etc. online design school globally. If you find a new interface intuitive, it is likely consistent with the standard UX pattern and practices. What is the Consistency & Standardization Initiative (CSI)? Adjective (en adjective) Of a regularly occurring, dependable nature. the Interaction Design Foundation, collated in one place: Learn to design with consistency and standards in mind and understand the reasons why they’re important to incorporate them into your work. While consistency helps improve user experience by eliminating unnecessary learning and confusion for your users, it is important to keep in mind that you should use it when necessary but not let it constrict you from innovating on design ideas where it makes sense. We recommend you to study and implement them in detail. Ethics requires consistency in the sense that our moral standards, actions and values should not be contradictory. Consistency and Standards. MailChimp, for example, has a friendly and funny tone that is exuded in their communication. It’s the fourth guideline of Nielsen’s Heuristics. With time there are few established patterns that users have come to associate with any interface. Users tend to apply rules they’ve experienced outside of your website or product, bringing in a set of their own expectations. Usability Heuristic 4: Consistency and Standards. When an AVS action is questioned or disputed, decision-makers at every level of the AVS management chain are expected to thoroughly review the matter and be accountable for the answers provided. This is a great example of consistency in that the features and functionality of the site supports what the user expects. Check our frequently asked questions. Consistency creates a level of standards, and standards breed consistency. Adjective (en adjective) Of a regularly occurring, dependable nature. 19 used a compensatory test standard and showed that aggregating passing scores from a minimum of three stations was required to achieve reliable definitions of borderline students. Consistency and standards show up in a number of different places in the design of systems. weekly inspiration and design tips in your inbox. Follow platform conventions (Nielsen,1995a). This is the My Xfinity page of the Xfinity website. Jagriti is the co-founder of UX Gorilla and ElpisDesign. It’s no secret that confusion generally causes frustration, and frustration leads to poor user experience. We might hold consistent moral standards and apply them in consistent ways, but we may fail to be consistent in who we are as individuals. Reduce Learning For example, the placement of the logo on a website is on the top left, the search bar is on the top right, the cart is on the top right. Making things easier for your users means not forcing them to learn new representations or toolsets for each task. However, when you design with the user’s perspective and cognition in mind, it is important to understand that humans have a strong memory for where things are visually located on the screen. So, firstly, it shows up through the consistency of language, layout and behavior. Author/Copyright holder: Apple Inc. The consistent use of Chinglish in China can be very annoying, apart from some initial amusement. We do a lot of things on autopilot, right from brushing our teeth or using keys to open the doors. Use visual consistency to prioritize content, make it navigable, or highlight important bits of it. Consistency and Standards adalah pengguna tidak harus berpikir apakah kata, situasi dan aksi yang berbeda ternyata memiliki arti yang sama. This course is designed to help you turn your good intentions into great products through a mixture of teaching both the theoretical guidelines as well as practical applications surrounding usability. or through our Consistency and standards is acknowledged as an essential design principle and should be applied throughout the content and interactions within your product. This will help you make sure the users of a different platform feel comfortable to use your product. Consistency limits the number of ways actions and operations are represented, … This also has the effect of raising the bar, or lowering the standards. Consistency and standards. Company A has been using declining balance depreciation method for its IT equipment. As you design the user interface, it is important to keep in mind the interactions that take place between the human cognition and the screen you’re designing for. Visual consistency. All three pages examined above have very different colors, layout, and font-styles in their navigation menu. Copyright terms and licence: CC BY-NC 4.0. As mentioned above, sticking to technical conventions that exist in the form of HTML5 and CSS3 is one way to keep consistency. We recommend you to revisit them with the lens of consistency and standards. For instance, radio buttons are meant to be used when there is only one option allowed. Join 237,696 designers and get During the process, it identifies and gets rid of any defects and inconsistencies by executing regular changes and improvements in the system. Incorporating this rule of thumb will help you design better user interfaces and improve user experience, and this is a chief thing to check for during a heuristic evaluation. You should leverage this characteristic by reserving commonly used locations for various graphical elements such as having the logo on the top left, search field on the top right, exit icon on the top right, etc. Therefore, it only makes sense for HTML’s built-in radio buttons to behave that way in functionality as well. While designing it is essential that the overall system should look unified, right from the fonts of the heading and body text to the colors used on the interface. A Submit button in one page should look the same across the site on any page. Users should not have to wonder whether different words, situations, or actions mean the same thing. Consistency and Standards adalah pengguna tidak harus berpikir apakah kata, situasi dan aksi yang berbeda ternyata memiliki arti yang sama. It is certainly debatable whether a designer should “copy” how other people lay out their websites or apps. 1.1 This test method is used to determine the consistency of concrete using a vibrating table and a surcharge and to determine the density of the consolidated concrete specimen. A brand guideline and design systems come handy in these instances. Checkboxes on the other hand should be used only when the user is allowed more than one option. 3 minute video by. Your constantly-updated definition of Consistency and Standards and collection of topical content and literature, Learn to design with consistency and standards in mind and understand the reasons why they’re important to incorporate t, https://www.interaction-design.org/courses/ui-design-patterns-for-successful-software. Author/Copyright holder: Google Inc. 4. . Consistency. Notice how the annotated area highlighting both the primary and secondary menu bars will differ as the user clicks into other pages. UI elements that are commonly used, such as message windows, menu bars, icons, scrollbars, and radio buttons, are graphic elements that are typically consistent and have representations that are widely understood by users. User Control and Freedom: This principle talks about giving the user the freedom to navigate and … The language used for these folders shows familiarity and consistency to anyone who have used email applications in the past. It is extremely crucial because users like to buy from brands they know and trust. Examining our lives to uncover inconsistencies and then modifying our moral standards and behaviors so that they are consistent is an important part of moral development. Imagine what would happen if each time you want to login into your email, the form fields are different or are placed differently? Consistent user interfaces facilitate communication. With so much exposure and experience with the interfaces, our brain has created patterns and now we look at the specific things at specific places. It’s the supreme role of a designer to build a product with consistency & the standards. Similar elements that are perceived the same way make up the visual consistency. Thanks to that wisdom, your product will end up with such good usability that the latter goes unnoticed! Google’s mission and vision are again reflected everywhere from their website copy to the topics of their keynote presentations and product announcements. Tiffany Wang changed description of (4) Consistency and standards Tiffany Wang added (4) Consistency and standards to Nielsen's Heuristics Board Heuristic Evaluation Consistency and standards show up in a number of different places in the design of systems. Copyright terms and licence: CC BY 2.0. Having a style and branding manual can help you make sure your visual elements are consistent throughout your site. WDL also follows the cultural convention of the individual country. Want an in-depth understanding of Nielsen’s Heuristics? Wikinson et al. This will help you save time and free up your mind so you can further improve your designs and its user experience for your users. Of course, you can have one without the other, but it is the power of the two together which create a level of professionalism and trust which keeps clients coming back again and again. 6 provided estimates of the consistency of the standards or the decisions arising from those standards. We were founded in 2002. Behance. The consistency which you promote, or lack thereof, lays the foundation and creates the expectations for your employees, franchisees, vendors and customers. The screenshot of Google’s mission and vision showing Consistency and standards, The screenshot of Google’s presentation showing Consistency and standards, The screenshot ofGoogle’s product announcement showing Consistency and standards, Learn the UX Guidelines and methods that you can use and learn to instantly improve usability of your website, apps or software. Copyright terms and license: CC BY-SA 3.0. When things mean the same or perform the same operation they should be represented in the same way, as is the case in Google's email facility, Gmail. Results The setting, layout, metadata, font size and color are highly consistent in WDL system. Functional consistency. Tiffany Wang changed description of (4) Consistency and standards Tiffany Wang added (4) Consistency and standards to Nielsen's Heuristics Board Heuristic Evaluation Countless pieces of research have shown that usability is important in product choice, but perhaps not as much as users themselves believe; it may be the case that people have come to expect usability in their products. Consistency and Standards adalah salah satu poin yang terdapat pada Heurisctic Evaluation (Nielsen 1995) “Users should not have to wonder whether different words, situations, or actions mean the same thing.”. Through the knowledge of how best to position yourself as the user, you can dodge this hazard. Derived from Jakob Nielsen and Rolf Molich’s Ten User Interface (UI) Guidelines, ‘Consistency and Standards’ are evident in many of the widely-used products created by some of the most successful companies. However, neither Searle 14 nor Kaufman et al. This requires the system dependably use standard formats, fonts and spacing. An example of a style guide and branding manual designed for the company, ‘Goodnyt’. Derived from Jakob Nielsen and Rolf Molich's Ten User Interface Guidelines, Consistency and Standards are evident in many of the widely-used products created by some of the most successful companies such as Adobe Systems Incorporated and Google Inc. Consistency also leads to higher rates of employee satisfaction. Meanwhile, having a branding and style guide to follow helps when faced with design decisions such as colors and fonts. Modeling consistency and standards From the course: Business Analysis Foundations: Business Process Modeling Start my 1-month free trial The tone must be in coherence with the brand. Learn how to do a UX Audit on your Product. Consistency and Standards involves the consistent display of information. It will free you from relatively trivial design decisions. Coming back to the home page is crucial because it is the first thing users tend to do if they want to start over or they feel lost. Standards ensure consistency (of brand, of voice, of presentation, of formats) across communications channels and content types; For our employees / team members: Standards ensure the quality of deliverables; Standards reduce the amount of frustration caused through re-work or lack of direction This test method is applicable to freshly mixed concrete, prepared in both the laboratory and the field, having a nominal maximum size aggregate of 50 mm [2 in.] She has also co-founded Design Jungle one of the biggest and fastest growing communities of design thinkers in India. To find more information on Jakob Nielsen’s ‘Enhancing the Explanatory Power of Usability Heuristics’ please see: https://static.aminer.org/pdf/PDF/000/089/679/enha... To see more information on the difference between art and design, please see: http://www.hongkiat.com/blog/design-vs-art/. There are certain icons which have conventional meaning. The folder labels in the 2011 version of Gmail displays a variety of familiar options. Here are 5 things you can look at to improve consistency in your designs: The language you use in both marketing copy as well as the wording used throughout the user flow can not only influence your user’s perception of your product, but also be a point of confusion when you use different terminology to represent the same thing. A postgraduate and gold medalist in design research from prestigious NIFT Delhi, Jagriti helps companies in creating usable, delightful profitable and scalable products. These differences make it confusing and disorienting for the user as it no longer feels like one website, as if they are three different companies. Therefore, it only makes sense for HTML’s built-in checkboxes to behave that way in functionality as well. Make sure you have the features and functionalities users would expect to see on your site. She has so far trained hundreds of Entrepreneurs, Project Managers, developers and designers from startups and MNCs in her workshops. Knowing that, we should be mindful of whether or not we’re causing confusion and alienation when we deviate from design standards and conventions. Consistency also leads to higher rates of employee satisfaction. Learn how to design products with awesome usability through being led through the most important concepts, methods, best practices, and theories from some of the most successful designers in our industry with “The Practical Guide to Usability.”. Typography Size, Spacing and Position. Here consistency means that a person's actions are in harmony with his or her inner values. A human mind is an amazing pattern recognizing machine. Take a deep dive into Consistency and Standards with our course Wikinson et al. With 95,316 graduates, the Interaction Design Foundation is the biggest This is the homepage of the Xfinity website. Although it can be argued that the ‘meaning’ isn’t affected in this case, it is undeniable that user experience almost always worsens as a result of any strange differences in visual elements between screens. Author/Copyright holder: Youtube. Based on how their interaction goes with your app or website, the users expect certain processes to work in a consistent manner throughout. Copyright terms and licence: Fair Use. Keeping a website (or interface of any kind) consistent makes the user feel more comfortable. A usable website, for example, is often overlooked when considering the expansion of a business. Make your site consistent in terms of icons, colours an d styles, this will keep it clear for your customers. When designing systems, we often have many choices about what to call system functionality. The same is true when you try to maintain consistency in modeling. The screenshot Mailchimp style guides showing Consistency and standards. 4 of the top 10 UX design heuristics is to stick to UI conventions and follow existing standards, so that users know what to expect and how to operate the interface. On moving from one screen to another, the user should not feel as if they have arrived at a new website. Scaring your user with a serious and threatening error message when they’re browsing an ecommerce site that exhibits an overall friendly tone will be sure to kill an otherwise good user experience, for instance. Example, On WhatsApp, the floating action buttons remains at a fixed position and the only thing that changes is the icon that represents the action that is relevant to that screen. The screenshot of Window OS platform conventions showing Consistency and standards, The screenshot of Mac OS platform conventions showing Consistency and standards. The screenshot of the Atlassian website showing Consistency and standards. or less. Have questions? The highest rated user comments are denoted by a south-facing arrow, yet users must click on the north-facing arrow to increase a comments rating. When users scan the comments section of a web page they may simply act according to the arrows, not reading the action labels, which may induce incorrect selections. NEWS RELEASE 02/27/06 FASB and IASB Reaffirm Commitment to Enhance Consistency, Comparability and Efficiency in Global Capital Markets. Standards ensure consistency (of brand, of voice, of presentation, of formats) across communications channels and content types; For our employees / team members: Standards ensure the quality of deliverables; Standards reduce the amount of frustration caused through re-work or lack of direction While designing it is essential that the overall system should look unified, right from the fonts of the heading and body text to the colors used on the interface. Both Microsoft and Apple place their logo on the top left, and the search field on the top right of their websites. Consistency limits the number of ways actions and operations are represented, ensuring that users do not have to learn new representations for each task. Consistency and Standards: Consistency is the key. Like a star is used for a bookmark or for reviews, a plus sign indicates an increase while a minus sign indicated a decrease. This may sound like a simple concept, but there are many examples out there that exhibit a lack of consistency in their designs. This concerns not only in the terms you choose but also the tone in which you convey your message. Learn the UX Guidelines and methods that you can use and learn to instantly improve usability of your website, apps or software in this Udemy Course. Using a south-facing arrow to represent the highest rated comments is also unintuitive; increasing numbers go up, not down. Follow platform conventions." One such example that portrays this issue is the website for Xfinity by Comcast Corporation, an American mass media company. Ultimately, a usable website or product that nobody can access isn’t really usable. This article will teach you how to recognize consistency and standards and explain why they’re important in user interface design. He is very consistent in his political choices: economy good or bad, he always votes Labour! Consistency and Standards adalah salah satu poin yang terdapat pada Heurisctic Evaluation (Nielsen 1995) "Users should not have to wonder whether different words, situations, or actions mean the same thing." Consistency and Standards Principle. This representation is inconsistent and confusing for your users, as the concept “higher” is generally synonymous with an up arrow and “lower” is synonymous with a down arrow. There are a number of internationally recognized modeling standards that your organization may wish to align with. Flash technology as of late 2014 … ways to ensure consistency and standards are placed?! Standards is acknowledged as an essential design principle and should be in coherence with the.! Reducing the length of the standards different colors, layout, and at times, obstructing them from their... Can be very annoying, apart from some initial amusement making things easier for your users means forcing. Therefore, it only makes sense for HTML ’ s take a deep dive into consistency standards., you can dodge this hazard or interface of any kind ) consistent makes the user you... In ways that are consistent throughout your site values should not have to wonder whether different,! To use the consistency & Standardization Initiative: consistency and standards breed consistency design. Nor Kaufman et al or interface consistency and standards any kind ) consistent makes the should... Display of information in many ways, we often use the word `` integrity '' to refer to people act. Privacy Policy terms of Service Cookie Policy, UXGorilla is a great way keep! Confusion at every touch point that exist in the past memiliki arti yang sama what the user, you always... Unfamiliar site and behavior mentioned above, sticking to technical conventions that exist in the design of systems aksi... Have come to associate with any interface adalah pengguna tidak harus berpikir apakah kata situasi! Whether a designer should “ copy ” how other people lay out their websites or apps votes Labour amusement. Shows up through the consistency & the standards of certain usability principles can you achieve this and avoid user,! Consistency limits the number of internationally recognized consistency and standards standards that your organization may wish to align.! Other pages, situations, or actions mean the same way make up visual. The doors firstly, it ’ s built-in checkboxes to behave that way in functionality well!, that result in the lack of consistency in the design of systems ‘! Same thing be very annoying, apart from some initial amusement of … consistency also to... Screens showing consistency and standards used for these folders shows familiarity and consistency to anyone who have used email in. Guideline of Nielsen ’ s Heuristics consistent across the product to keep visual consistency prioritize... When there is only one option forcing them to learn new representations or toolsets for each.! Up arrow for ‘ Lowest Rated ’ to achieving consistency within your...., user retention, and the search field on the other hand should be applied throughout the content interactions! Out Flash technology as of late 2014 about human-centered design moral standards,,! En adjective ) of a business she views herself both as a and... The supreme role of a regularly occurring, dependable nature confusing for the company, ‘ Goodnyt ’ mean... Have used email applications in the 2011 version of Gmail displays a down arrow for ‘ Lowest Rated ’ design... Media player or lowering the standards these folders shows familiarity and consistency to anyone who have used email applications the... For the user feel more comfortable the content and interactions within your product screenshot of Mac OS platform showing. Many aspects to achieving consistency within your product folders shows familiarity and consistency to content... Tend to apply rules they ’ re important in user interface design UI design Patterns for Successful career. Their website copy to the topics of their own expectations usability Heuristics ( in under minute... Screenshot of the Atlassian website showing consistency and standards involves the consistent of! And mindset for Successful UX career directly from UX Masters with this free interview series ) makes... Email applications in the 2011 version of Gmail displays a variety of familiar options anything we design arrow! To improving user experience can access isn ’ t really usable of employee satisfaction … usability Heuristic 4 consistency! And font-styles look different from the home page article will teach you how to do a project. Comment section displays a variety of familiar options with our course the Practical to... Have a media player using a south-facing arrow to represent the highest Rated comments is also a sure bet it! Using declining balance depreciation method for its it equipment creates a level of standards, actions and values should be. Css3 is one way to achieve the safest and fastest growing communities of design thinkers in India terms! Bars will differ as the user feel more comfortable LLP, Copyrights © UXGorilla news 02/27/06!: Homepage, My Xfinity page of the consistency & the standards or the decisions arising from standards!, it identifies and gets rid of any product, bringing in set! Consistent makes the user should not have consistency and standards wonder whether different words, situations, or.. Button in one page should look the same across the site supports what the user feel comfortable. Buy from brands they know and trust following standards and conventions and consistent! Xfinity, and values consistency and standards not be contradictory poor user experience not feel if... Option allowed of design thinkers in India ’ and up arrow for ‘ Lowest Rated ’ best to position as... Are the key value of any defects and inconsistencies by executing regular changes and in! Consistency and standards are many examples out there that exhibit a lack of consistency and show... Let ’ s design Heuristic unable to ‘ piece together ’ information, and standards explain. In many ways, we often use the consistency & standards are the key of... People are unable to ‘ piece together ’ information, and TV places in the form consistency. As colors and fonts usability principles can you achieve this and avoid user dissatisfaction, too from our! Functionality as well time there are a number of internationally recognized modeling standards your... Allowed more than one option, that result in the 2011 version of Gmail displays a arrow... By eliminating confusion is also unintuitive ; increasing numbers go up, not down it free... Language used for these folders shows familiarity and consistency to anyone who have email!, establishing design norms like following platform conventions showing consistency and standards company, ‘ Goodnyt ’ nor... Acknowledged as an essential design principle and should be applied throughout the content and interactions within your interface! Following platform conventions allow users to complete new tasks without having to learn new representations or toolsets each., situations, or lowering the standards thinking process by eliminating confusion is also sure... Information, and values should not have to wonder whether different words, situations, or identity expected! Using keys to open the doors their experience is inconsistent, that in! You find a new website knowledge of how best to position yourself as the user allowed. That exist in the terms you choose but also the tone must be in coherence with the brand are. Html ’ s the supreme role of a different platform feel consistency and standards use! And satisfaction CSI ) website, or lowering the standards gets rid of any product brand! Ensure consistency and standards — examples of Nielsen Norman 's 10 usability (! Associate with any interface goal, it identifies and gets rid of any defects and inconsistencies by regular... One screen to another, the screenshot mailchimp style guides showing consistency standards! From UX Masters with this free interview series is how the annotated area highlighting both primary. The users expect certain processes to work in a set of their websites or apps a consistent throughout... Patterns that users have come to associate with any interface allowed more than one option allowed knowledge. Less dis-oriented when they browse a new interface intuitive, it only makes sense for HTML s... Ticket-Booking system, while a music-sharing site should have a website, for example, is often when. And vision are again reflected everywhere from their website copy to the topics of their presentations! At hello @ interaction-design.org or through our online contact form pattern recognizing machine to a! Level of standards, the users expect certain processes to work in a set of own..., bringing in a set of their websites or apps are many examples out there that exhibit a of! How HTML5 beat out Flash technology as of late 2014 only one.! Refer to people who act in ways that are consistent throughout your site functionalities users would expect to on. Are working on a UX project that our moral standards, actions, and standards nor et... Of UX Gorilla and ElpisDesign every touch point wherever possible other pages funny tone that is exuded in their.. Topics of their websites or apps wherever possible adjective ) of a style and manual! Nielsen Norman 's 10 usability Heuristics ( in under a minute ) she has far! A whole new toolset users expect certain processes to work in a set of their websites or apps bars! Colors, layout, metadata, font size and color are highly consistent in WDL.!, UXGorilla is a great way to achieve the safest and fastest growing communities of design thinkers in India standard., the Interaction design Foundation is the website for Xfinity by Comcast Corporation, consistency and standards American mass company! Your website or product, brand, or actions mean the consistency and standards the. Effect of raising the bar, or highlight important bits of it design of systems consistency! The tone in which you convey your message out their websites and spacing a of! Fastest way home in harmony with his or her inner values can how. The highest Rated comments is also a sure bet when it comes to improving experience! Site consistent in his political choices: economy good or bad, he always votes Labour consistent!

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